The Hidden Essence
The Hidden Essence
The Hidden Essence
The Hidden Essence
The Hidden Essence
The Hidden Essence
The Hidden Essence
The Hidden Essence
The Hidden Essence
The Hidden Essence

The Hidden Essence
Sha
日本

金奖
视觉传达类
纽约ADC年度大奖
这是日本广播协会(NHK)一档电视节目的宣传海报。此次展览将浮世绘版画解读为记录江户平民日常生活的照片,而非艺术品。4K超清技术甚至能让我们放大可能到现在一直被忽视的最小的细节。这使得我们可以更深入地了解每一副版画。海报上大面积地印刷物被遮住了,吸引观众走进仔细研究细节——获得一种类似于电视节目般地体验。此外,喷墨技术使得将纹理添加到模糊区域成为可能,这样观众可以模糊地辨认出打印地细节。如果从整体上看一看海报,你会注意到每个浮世绘版画都被裁成了一个与各自主题相关地汉字。海报成功地融合了电视节目地精髓,目的是通过观察细节和整体印刷,让观众意识到浮世绘远比表面上看到的要多得多。

The Hidden Essence
Sha
Japan

ADC 99th Gold
Visual Communication Design
The ADC Annual Awards
These are promotional posters for a TV show airing on NHK, Japan's public broadcaster. The show interprets Ukiyo-e woodblock prints as photographs documenting the everyday lives of Edo commoners, rather than works of art. 4K ultra HD tech has enabled us to zoom in on even the smallest of details which may have been overlooked until now. This has made it possible to gain more insight into each print. In the poster, a large area of the print is obscured from view, inviting the viewer to come closer and study the details—an experience similar to what the TV show offers. Also, Inkjet technology has made it possible to add texture to the obscured area so the viewer can vaguely make out the details of the print. If you look at the poster in its entirety, you’ll notice that each Ukiyo-e has been cropped into the shape of a Chinese character linked to their respective themes. Our posters have succeeded in incorporating the essence of the TV show which aims to have the viewers realize, by looking at both the details and the entirety of the print, that there is so much more to Ukiyo-e than meets the eye.

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