On December 31, 2022, 2022 Shanghai Design 10×10 Global Awards Exhibition Design Leadership Forum was held online. In this forum, the leaders and representatives of the 10 top global design awards participating in 2022 Shanghai Design 10×10 Global Awards Exhibition gave a professional interpretation of the award-winning works in recent years, made a comprehensive introduction and discussion on the selection criteria, design development trend and design future of the world and other issues, comprehensively presenting the future development indicators of global design.

The forum was presided by two Chief Curators of Shanghai Design 10 × 10, Professor Chen Qing, Vice Dean of Shanghai Academy of Fine Arts, and Mr. Apex Lin, Pang-Soong, Distinguished Professor of Shanghai Academy of Fine Arts. Professor Chen Qing introduced this 2022 Shanghai Design 10×10 Global Awards Exhibition. This exhibition, which has been grandly opened on December 16, 2022 in B1 Hall, 0 m floor, China Art Palace, was co-sponsored by Shanghai Academy of Fine Arts and China Art Palace (Shanghai Art Museum). A total of more than 100 cutting-edge avant-garde design works selected by 10 top global design awards were exhibited, and Shanghai Design, a distinctive Chinese contemporary design culture exchange brand, was spread to the world. The exhibits cover poster design, interior design, product design, experience design, architectural design, packaging design, brand identity design and other categories, promoting the professional dialogue between Shanghai Design and global design in an all-round way.

Professor Jin Jiangbo, Vice President of Shanghai Academy of Fine Arts and President of Shanghai Designers Association, delivered a passionate speech on behalf of the Shanghai Academy of Fine Arts, President Zeng Chenggang, and Shanghai Designers Association. He first warmly welcomed all guests to participate in the Design Leadership Forum. He pointed out that Shanghai Design 10×10 is the result of the wonderful reaction between contemporary Shanghai and design. From the beginning of the grand exhibition in 2018, Shanghai Academy of Fine Arts has been holding high the banner of Neo-Shanghai Style. SAFA combines the creative expression of Aesthetic with the goal and task of education, fosters character and civic virtue through a series of activities and exhibitions, cultivates professional and compound design talents, and explores a new way of design education. The holding of this forum is a milestone for SAFA to inherit and develop Shanghai Design, and also a reflection of giving full play to the social aesthetic education function of educational institutions, guiding creation, improving aesthetics, and leading fashion. He wished the 2022 Shanghai Design 10×10 Global Awards Exhibition Design Leadership Forum a success, and expressed great expectations for the dialogue between Chinese design and world design.

Professor Chen Qing also solemnly introduced the 10 global award organizations participating in the exhibition and the global guests attending the Design Leadership Forum. The speakers of this forum include: Yash Egami, Chief Operating Officer of the One Club for Creativity; Xavier Bermúdez, Chairman of the International Poster Biennial in Mexico (BICM); John Gravdahl, Jason Frazier, Roberto Mutoreanu, Co-Director of the Colorado International Invitational Poster Exhibition (CIIPE); Yoo, Yoon Ho, President of the Korean Ensemble of Contemporary Design (KECD); Hong Khai Seng, Chairman of the SG Mark, Vice President of the DBCS; Sean C.K. Lee, General Manager of Germany iF Design Award Shenzhen Company; Zeng Lingbo, Executive Vice President of Shenzhen Graphic Design Association(SGDA); Chao, Sioleong, Chairman of the Macau Designers Association; Lutz Dietzold, CEO of the German Design Council (GDC); Pekka Loiri, Chairman of the Lahti International Poster Triennial, Finland.

2022 "Shanghai Design 10X10" Global Awards Exhibition

Through a short video, Professor Apex Lin, Pang-Soong reviewed the connotation of Shanghai Design 10×10 project and the development of activities in recent years, and officially started the discussion. Leaders and representatives of 10 global design award organizations expressed leading views on the development trend of global design and the future of design in recent years. They put forward their own unique opinions, introduced the design standards of each organization, their vision of future design and their advice to young designers.

Yash Egami, Chief Operating Officer of the One Club for Creativity introduced ADC Annual Awards in New York and the design trends in recent years. Science and technology are increasingly used in creative industries. Artificial intelligence, big data, metaverse and other technologies have enriched designers' creative tools and expanded the dimension of experience space. ADC Annual Awards in New York also follows the development trend. In recent years, it has added independent categories such as artificial intelligence, games and brand design, and insisted on a unified and high standard review process to make design play a greater role and make digital experience more humanistic. At the same time, he suggested that young designers should never forget the importance of craftsmanship. Inspiration should be combined with careful consideration of details to become an excellent design work.

Xavier Bermúdez, Chairman of the International Poster Biennial in Mexico (BICM) emphasized cultural diversity in his speech. Posters are an excellent expression of cultural diversity. From the formulation of work selection criteria to the composition of the jury, they all reflect the importance that BICM attaches to multiculturalism. They also pay attention to the ecological environment. Since 1990, BICM has been advocating to protect the environment, protect the earth, respect nature and become a part of it. These characteristics together gave life to BICM. He suggests that young designers should learn from others, follow their own path, and promote social development with more enthusiasm.

John Gravdahl, Jason Frazier, Roberto Mutoreanu, Co-Director of the Colorado International Invitational Poster Exhibition (CIIPE), jointly introduced the operating mechanism and results of the CIIPE. This is one of the few invited exhibitions in the world, and also one of the earliest exhibitions that openly solicited works for the whole network. They invite specific designers to participate in the exhibition without limiting any theme. On the one hand, it can further demonstrate the infinite power of poster design and the creative personality of designers. On the other hand, this gives students at Colorado State University a chance to learn about posters and designs from around the world and experience the differences between different cultures. The open solicitation of works for the whole network further broadens the coverage of the exhibition, so that more ideas and creativity can be reflected in the exhibition. In this exhibition, visitors have the opportunity to review history and imagine the future.

Yoo, Yoon Ho, President of the Korean Ensemble of Contemporary Design (KECD) introduced KECD and the 11th KECD Asian Graphic Design Triennale 2021. Founded in 1969, KECD takes the experimental spirit as its core value, and sets up the goals of adapting to the future design trend, facing domestic and foreign design exchanges, design social services, etc. The 11th KECD Asian Graphic Design Triennale in 2021 was held in Seoul Art Hall, with the theme of "The Collective", implying strong integration and cooperation through vision. The exhibition not only includes offline exhibition halls, VR technology is also used to allow anyone in the world to visit the exhibition. In addition, the special exhibition with another theme also invited designers to form a team through online media to try new communication methods and jointly complete the creation of works.

Hong Khai Seng, Chairman of the SG Mark, Vice President of the DBCS believes that good design must embody 5 values. Design must be empathetic – made by people for people. Furthermore, designs should add value to positively impact lives, inspire others, and embody the values of ethics and responsibility. And designs should be sustainable. Sustainable Design was added as a category in 2020 to bring to the fore a long-term approach towards environmental protection. He encouraged young designers that design is gaining more presence and importance across all industries. They have the opportunity to enter different sectors and make a wide range of career options.

Sean C.K. Lee, General Manager of Germany iF Design Award Shenzhen Company introduced their selected works. These works mainly include product design, packaging design and communication design, among which there are several physical works for the audience to watch from a distance. Then he reviewed the German iF Design Award in 2022 through video. In this event, nearly 11000 entries from 57 countries and regions all over the world participated in the competition, including 80 categories. The objectivity and authority of the review ensured that the best works won the awards. They selected the entries from multiple dimensions such as product concept, form and function, difference and influence.

Zeng Lingbo, Executive Vice President of Shenzhen Graphic Design Association (SGDA) started speech from the slogan of the GDC Award "design that affects the future of China". GDC Award has become the first platform for global Chinese designers to compete, promoting the rapid development of Chinese contemporary graphic design. GDC Award has always adhered to one standard：work is the only standard. He believes that the current design presents four trends: carrier transformation and media integration, the intervention of emerging technologies, the concern of social reality, the return of local culture. Each GDC Award makes positive response and subtle changes according to the actual situation. He sent a message to young designers to cherish the opportunities brought by the transformation of the times, think and work more systematically, to face the future bravely, to express their declaration to this era with the power of design, and tell the world what is the real Chinese design.

Chao, Sioleong, Chairman of the Macau Designers Association introduced the evolution and holding of the Macao Design Award. Macao Design Award was founded by Macao designers in 1994, formerly known as Macao Design Biennale. It is a professional event with a long history in the Asian design community. This year's Macao Design Award, with the theme of climbing the peak, invited designers to climb their own peak and exchange the beautiful scenery of design. It received more than 3600 works from 22 countries and regions, and finally produced 97 award-winning works, totaling 150 awards. Facing the future, Macao Design Awards will continue to praise designers, promote design concepts, provide exhibition platforms, and strive to find out talents. Macao Design Award will use a series of events to make Macao's design look at the world and connect with international standards, making Macao an important bridge for exchanges between China and the West.

Lutz Dietzold, CEO of the German Design Council (GDC) introduced German Design Award (GDA). GDA gathers outstanding designers from different industries. Its evaluation criteria include overall concept, design quality, functional solutions, contextual quality and sustainability, and it is committed to contributing to economic development, social progress and environmental protection. GDA implements a comprehensive and holistic approach, which allows design and brand to be presented together, closely observes the latest developments of designers, enterprises and the whole society, and directly faces problems with innovation and change, in order to find appropriate solutions. One of its characteristics is the high proportion of internationalization. He looks forward to finding exciting designs with designers and design organizations of global awards and exhibitions, and creating a better future for design.

Pekka Loiri, Chairman of the Lahti International Poster Triennial, Finland, first introduced his own creative paradigm. Poster designer is a storyteller. He never starts by drawing, but first makes a list of inspiration, and then selects the theme to start the creation. The best posters are timeless, they are striking, hitting, powerful, memorable. Although computer technology has brought great changes to the creative process, he still suggests that designers use their brains to think, which is the most valuable part of design. Facing the young generation of designers, he shared his own design concept. Less is More. Keep it simple. Do not add unnecessary elements to your posters or in any of your graphic works. Keep curiosity and playfulness, and keep eyes and mind open, look around, be or get inspired.

Shanghai Design 10×10 is an exhibition and exchange project extending from the concept of Shanghai Design, and also an important academic brand of cultural & educational integration and museum & school cooperation between Shanghai Academy of Fine Arts and China Art Museum (Shanghai Art Museum). It aims to build a Shanghai Design high-end platform for global cooperation and exchange, promote design innovation through exchange mechanism, enhance the global influence of Shanghai's urban cultural development, interpret the cultural practice connotation and mind of Chinese style modern urban design, and highlight the charm of Shanghai as an international cultural metropolis.

Since 2018, after five years of optimizing and transformation, the brand characteristics of Shanghai Design have been gradually highlighted and the brand concept has been constantly deepened. Shanghai Design has formed two major design events, the Global Awards Exhibition and the Global Design Summit, and has constructed a dual channel communication mode of on-site exhibition and digital exhibition. Through exhibitions, forums, publications and other different dimensions, Shanghai Design 10×10 has established cooperative relationships with the world's top design competition organizations and design institutions, bringing together the essence of global design and the academic community. In five years, Shanghai Design 10×10 assembles 21 design competition organizations or design institutions with worldwide, long-standing, crossing four continents and top influences, and more than 400 most representative frontier design works in the world. More than 20 avant-garde design leaders delivered global design leading academic speeches. It boosts the development of Shanghai style culture in the new era and releases the global influence of Chinese design.

At the end of the forum, Professor Apex Lin, Pang-Soong concluded that the participating award organization of this exhibition represents the highest level of the global academic, cultural and industrial design awards, and the avant-garde views of the organization leaders lead the trend of the future development of global design.

At last, Professor Chen Qing once again thanked the leaders and representatives of the global awards for the wonderful works selected for 2022 Shanghai Design 10×10 Global Awards Exhibition, which made the cold winter of 2022 bright and warm. It is concluded that the forum shows the differences between different cultures around the world and the harmony of global design.

The guests from all over the world expressed their gratitude to Shanghai Design 10×10 for its persistence and continuous development over the past five years. They hoped to have more opportunities to come to Shanghai for design exchanges in the coming year, so as to together promote global design to speak in Shanghai and promote future design to happen in Shanghai.

It is reported that 2022 Shanghai Design 10×10 Global Awards Exhibition is being held in B1 Hall, 0 meter floor, China Art Palace, and will last until February 24, 2023.

Shanghai Design 10×10 is an exhibition and exchange project extending from the concept of Shanghai Design, and also an important academic brand of cultural & educational integration and museum & school cooperation between Shanghai Academy of Fine Arts and China Art Museum (Shanghai Art Museum). It aims to build a Shanghai Design high-end platform for global cooperation and exchange, promote design innovation through exchange mechanism, enhance the global influence of Shanghai's urban cultural development, interpret the cultural practice connotation and mind of Chinese style modern urban design, and highlight the charm of Shanghai as an international cultural metropolis.

Since 2018, after five years of optimizing and transformation, the brand characteristics of Shanghai Design have been gradually highlighted and the brand concept has been constantly deepened. Shanghai Design has formed two major design events, the Global Awards Exhibition and the Global Design Summit, and has constructed a dual channel communication mode of on-site exhibition and digital exhibition. Through exhibitions, forums, publications and other different dimensions, Shanghai Design 10×10 has established cooperative relationships with the world's top design competition organizations and design institutions, bringing together the essence of global design and the academic community.

In five years, Shanghai Design 10×10 assembles 21 design competition organizations or design institutions with worldwide, long-standing, crossing four continents and top influences, and more than 400 most representative frontier design works in the world. More than 20 avant-garde design leaders delivered global design leading academic speeches. It boosts the development of Shanghai style culture in the new era and releases the global influence of Chinese design.

Creative Big World

The big world is also a small world, and the small world is also a big world; The big world includes the infinity of the universe, and the small world contains the grandeur of the micro.

The seemingly tiny cell life is actually containing the vast universe. We look for the mystery of the cell world through the microscope, and find the colorful world in the microcosm. The diverse characteristics of life form a crisscross network combination, thus forming an organically connected, powerful and endless whole. The visual system also shows the integration of global creativity, and is an inherent symbiosis of life, human and species, which together creates a creative world that is inseparable, interdependent and relative from nature.

General Advisors: Feng Yuan, Zeng Chenggang

Chief Curator: Chen Qing, Apex Lin, Pang-Soong

Working Committee: Chen Jing, Song Guobang, Cao Jun, Li Chao, Jin Jiangbo, Jiang Tieli

Academic Chair: Chen Qing

Executive Director: Lu Dandan, Cai Wenchao, Zhang Jing

Project Supervisor: Cheng Xuesong, Cheng Yiqi

Visual Design & Space Design: Cai Wenchao (Relative State Design)

Digital Exhibition Hall: Mei Shuzhi (702 Design), Li Jian

Project Coordinator: Niu Chenguang, Song Jie, Pan Minye, Lu Yang, Dong Shunqi, Shu Mei

Executive Team: Liu Xin, Ding Wei, Li Chao, Ma Jun, Wang Meng, Li Xingxing

Project Assistants: Wang Tianpeng, Kevin You, Liu Ying, Zhu Shiyi, Qin Fangyuan, Xu Jiayi, Zhang Xiao Shaoqi, Jiang Shan, Wang Jingyi, Tian Jihao, Zhou Ying, Qu Keyang, Ma Shiwen, Zhang Shunkai, Song Peiming, Huang Houwang, Ren Yushan, Li Ziming, Wang Siyu, Cao Zixuan, Jiang Jiayun

Music Support: Aplx

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Professional Media: Lu Junyi_ DesignLive, Design360 °, hiiibrand, AD518.com, Atrron.net, Tu Zhichu_ Design We Media