德国设计奖是国际设计实践中的引领者。获得德国设计奖代表着在全球化经济中具备竞争力。德国设计奖仅给在全球设计领域卓越的设计授予该荣。来自全球设计行业专家组成评审团确保了奖项评选的高标准。评审团对作品的评估有不可估量的价值,因为让评审团眼前一亮的设计师都在设计创意上颇具造诣,并具备难能可贵的能力来驾驭客户需求与市场趋势。德国设计奖的获奖者无疑都是行业中的精英。获奖者作品将会在有影响力的人士前展示,从而提升获奖者社交网络,市场影响力及他们在国内外的影响力,为取得成功提供机会。


德国品牌设计委员会是德国推广品牌和设计的国家级机构,是授予德国设计奖主办单位。由最高权力机构委托,德国设计奖代表着德国设计行业的发展新动向。在德国联邦议会下院的倡议下,1953年以基金会形式成立。德国品牌设计委员会支持各行各业,旨在通过设计创造更大的品牌价值。因此,德国品牌设计委员会是世界领先的设计领域品牌管理和传播能力中心之一。德国品牌设计委员会基金会独特的会员关系网中除了行业协会和设计师之外,尤其还包括众多知名企业的企业家和品牌总监。



王磊

德国品牌设计委员会中国区首席代表


王磊自2018年起担任德国品牌设计委员会中国区首席代表,自2019年3月起担任德色(上海)品牌设计有限公司总经理。王磊毕业于中央财经大学,获金融学学士学位。之后赴德国曼海姆大学企业经济系深造,获工商管理学硕士学位。曾就职于中国银行总行及德国巴伐利亚联合抵押银行金融市场部,担任深圳市创新投资有限公司投资策划经理,深圳证券信息有限公司营销策划总监。2005年起至2018年先后被两个德国企业任命为亚太区总经理。王磊定期就与设计和品牌有关的主题担任演讲嘉宾。他还是国际奖项评审团成员,多个国际品牌的设计与品牌顾问。

http://www.gdc-sh.cn/german-design-award/

The German Design Awards are an international pacesetter when it comes to current design practice, as well as staying competitive in a globalised economy. The award bestows accolades solely on those projects that are pioneering in the German and international design sphere. This high standard is assured by an international jury consisting of prominent individuals from the whole gamut of design sectors. Their assessments are of incalculable value, for any designer who impresses this jury is demonstrably an expert when it comes to design innovation and also has the rare ability to closely monitor customer desires and market trends. Winners of the German Design Awards are the cream of the crop. Their achievements will be showcased for an influential audience, and the scope of their networks, their market clout, and their reach in their home markets and abroad will grow – and with it their opportunities to achieve success in their work.


The German Design Council, the expert for brand and design in Germany, bestows the German Design Award. Commissioned by the highest authority to represent new developments in the German design industry. Established on the initiative of the German Bundestag (the lower house of German parliament) as a foundation in 1953, it supports the industry in all matters consistently aimed at generating an added brand value through design. As a result, the German Design Council is one of the world’s leading competence centres for communication and brand management in the field of design. The exclusive network of foundation members includes in addition to designers and design associations, in particular the owners and brand directors of numerous renowned companies.




Wang Lei

Chief Representative of German Design Council in Greater China


Wang Lei works as chief representative of German Design Council in Greater China since 2018 and general manager of German Design Council in (Shanghai) Co., Ltd. since March 2019. He studied Business Administration at the University of Mannheim and graduated with a master’s degree. After working at the Bayerische Vereinsbank in Munich, he worked as investment manager at Shenzhen Venture Capital Co., Ltd. and marketing director at Shenzhen Securities Information Co., Ltd. From 2005 to 2018 he worked as managing director Asia for two German companies. Mr. Wang gives lectures on a variety of topics relating to design and brand transformation. He is also a member of juries in international design awards as well as adviser in fields of design and brand communication.

http://www.gdc-sh.cn/german-design-award/