On December 18, 2018,“Shanghai Design 10×10”exhibition was grandly opened at the Art Museum of Shanghai Academy of Fine Arts. This exhibition aims to enhance the international influence of“Shanghai Design”and promote the promotion of“Shanghai Design”worldwide. The expert representatives from the 10-top design competitions attended the opening ceremony, they are：Chairman of Taiwan Design Alliance, Chairman of Chinese Industrial  Designers Association, Chairman of Taiwan Cultural and Creative Industry  Alliance Association, Host of International Student Design Competition- Taiwan, Curator of“Shanghai Design 10×10”exhibition, Apex Lin, Pang  Soong；Chairman of Golden Bee Moscow Global Biennale Of Graphic Design, Dr. Serge Serov；Founder of Good Design Australia, Robert Tiller；General Manager of iF Design Award Shenzhen Company, Lin Yijun；Project Planner of DFA Design Award of Hong Kong Design Centre,Isabella Chow；Chairman of Shenzhen Graphic Design Association, Xu Lixian；Chairman of Lahti Poster Triennial - International Poster Exhibition In Finland, Pekka Loiri；Member of Alliance Graphique Internationale, Finn Nygaard；President of the Korean Association of Industrial Artists (KIAA),consultant  of Korea Modern Design Association (KECD), consultant of Korea Visual Information Design Association (VIDAK), Baik Kumnam；AKQA Shanghai’s Executive Creative Director, Global Visual Image Creative Design Director of Nike, Eric Cruz.

Designers, teachers and students from SAFA also attend the ceremony, including director of SAFA's Committee, Chen Jing; associate dean of SAFA, Chen Qing; deputy party secretary of SAFA, Wang Lingshan; director of the department of design, Zhaoyang; director of the department of architecture, Wei Qin. director of digital department, Li Qiansheng; director of the department of handicrafts, Guo Xin.

The opening ceremony was hosted by Professor Chen Qing, deputy dean of SAFA. She first gave a brief introduction to the background of the exhibition. This exhibition invited the best ten design competitions from all over the world, and each competition will select 10 outstanding award-winning works to participate in the exhibition. The exhibition is organized in the form of exhibitions, seminars and albums to build the best platform for combining "big competitions, grand prizes, masters" of global design, and shapes the world's highest level of design interaction“The World of Design Awards”. The best ten design competitions are:

Colorado International Invitational Poster Exihibition

DFA Design for Asia Awards

Good Design Australia

Golden Bee Moscow Global Biennale Of Graphic Design

Good Design Award

Graphic Design In China

iF Design Award

International Poster Biennial In Mexico

Lahti Poster Triennial - International Poster Exhibition In Finland

International Student Design Competition-taiwan

Ms. Chen Jing gave a welcome speech on behalf of the organizer. First of all, she expressed her warm welcome to the experts who came from afar. She said that design can be said to have a pivotal position in human history. The history of development is the history of a design. Today, our pursuit of beauty and life meaning makes the design more important than ever in the process of creation, and the territory of design has also expanded unprecedentedly. SAFA hopes to take this opportunity to enhance the technical level of“Shanghai Design”and enhance the international influence of“Shanghai Design”.

Then, the chief curator of the exhibition, took the stage to speak. In his speech, he expressed his gratitude to all those who supported the competition. He believed that the collection of ten top design competitions and 100 high-level works was a very rare opportunity for everyone to benefit from the exhibition.

Representatives of the exhibitors, Robert Tiller and Pekka Loiri gave their speech respectively. In addition to affirming the ornamental value of the exhibition, they also emphasized the platform role of the exhibition. Different exhibitions and art experts from all over the world can communicate through the platform of“Shanghai Design 10×10”to promote the forward development of world design and also helps "Shanghai Design" to have a higher influence in the world.

In the afternoon, the main forum of the exhibition was held in the lecture hall of the administrative building of Shanghai University.

About 300 people in all aparticipated in the forum, including the guests who participated in the opening ceremony, teachers and students of SAFA. The first half of the forum was presided over by Professor Chen Qing.

Robert Tiller

Robert Tiller's speech entitled "Good Design Australia", which introduced the history of the Australian Design Association and its original intention - to establish and promote high standards of design. He believes that design is a tool, and good design can affect all people, society, and the whole environment. Sustainability and operability are the most important parts of the design. Designers should focus on humanity and make the world a better place in the design process.

Yi-Jiun Lin

Lin Yijun's speech named "iF Design Award, Design Drives Innovation". She introduced the organization and awarding principles of the award. First established by the German industrial design community, iF aimed to restore German industry after World War II, create a new future, and encourage using design to promote industrial development. It has been more than 60 years old. The organization has also undergone positive changes in recent years, establishing funds to promote scientific research, education, culture, social participation and environmental sustainability in the design field, and has undergone a digital transformation. The organization has also undergone positive changes in recent years, establishing funds to promote scientific research, education, culture, social participation and environmental sustainability in the design field, and has undergone a digital transformation. The iF Design Awards range from product design, packaging design, service design, architecture, interior design and professional concepts, as well as design rookie awards to encourage students' designs. She also welcomes students from Shanghai Academy of Fine Arts to participate.

Pekka Loiri

The title of Pekka Loiri's speech is "Creativity is Innovation". He believes that designers should think first, plan again, and finally design, in which process need to remain focused and serious. At the same time, designers need to have the ability to convey the concept of the story to the audience. Then he introduced the value of the design. He gave many practical cases such as axe, chair, etc. The design needs to be unique and jump out of conventional thinking to think about the problem, so that the value can be maximize.

Apex Lin, Pang Soong（Taiwan,China）

Apex Lin, Pang Soong delivered a speech titled "International Student Design Competition-taiwan" and introduced the overview of the competition. The competition has been successfully held for 11 sessions since 2008, and has maintained close contact with many organizations. At the same time, it has the characteristics of high bonus and simple registration, and has gained extensive participation and social influence. Then he also announced the keyword of next year's competition, "Empathy", advocating empathy and heart. Subsequently, he gave a live video promotion to summarize the achievements of the organization in the year.

Xu Lixian（China）

Name of Xu Lixian's speech is "Facing the world·influencing the future". In today's world, designing energy as the core of a thriving entrepreneurship, is also one of the most important parts of a national strategy, driving the development of the world's economy, culture and life. In 2017, GDC activities include GDC Show, GDC Voice, etc., and hope to stimulate the potential power and influence of collision design in an open and equal communication form, and explore the trend of design in a broader context, precipitate academic results. He then introduced some of GDC17's award-winning works and introduced its latest achievement in November, the GDC17 commemorative manual.

Serge Serov

In the second half,  Apex Lin, Pang Soong presided the forum. Serge Serov first took the stage and the name of his speech is "Golden Bee: Global & Local". He believes that the center of the artists should be "everything begins with love." He introduced the origins of the Russian avant-garde and Golden Bee Award. They were severely suppressed during the Soviet era. They gradually recovered and began a new golden age after the 1990s. The Golden Bee has also become a sign of Russian open. The Golden Bee Award is based on poster works, and the category has also shifted from handcrafted to computer. At the same time, the Golden Bee Award will also invite some excellent works to further promote the development of Russian poster art.

Isabella Chow

Then, Isabella Chow gave her speech named "Bringing together outstanding designs to showcase the future of Asia--DFA Design for Asia Awards". She said that DFA Design for Asia Awards is a design award for DFA. The award is open to the world and hopes to bring outstanding design to Asia. In addition, the awards include culture, technology, learning, development, etc. to reward design works that are particularly prominent in one aspect. In addition, she also presented award-winning works such as cemeteries and robot dogs.

Baik Kumnam

Baik Kumnam's speech named "Korean modern poster culture (1945-2018)". Sorth Koera people were poor in the middle of the last century, and today the economy is developed. It created the characteristics of the contemporary Korean people. The words hate, affection and fun are the key words of Korean culture. Then he showed some works of Korean posters during these decades, including traditional festival games, folk beliefs, and the World Cup. It truly reflects the social changes in various periods.

Eric Cruz

Eric Cruz took a speech titled "Today Creates Tomorrow", He mentioned that China was once the most creative country in the world. It is also undergoing the process of transforming from the world's largest factory to the world's largest consumer power. China is creating and changing the future of all mankind. "Innovation is the inexhaustible driving force for the development of the country." He hopes to work with the organization to realize China's vision of the future, to change the concept into a habit of life, and to turn a manufacturing mentality into an innovative philosophy. For example, its organization is trying to use sweat as a currency to purchase goods to promote the development of people's exercise habits. Asia currently has a large population in the world, and he believes that it will become a force for the development of the world in the future.

Finn Nygaard

Finn Nygaard's speech named "40 years of creation 'silhouette'". He first introduced some traditional Danish design works, such as furniture design, music performance, etc. Then he introduced his poster works, he incorporated a lot of music elements, let the audience feel the rhythm through the image and feel the aftertaste of imagination. In the third part of the speech, Mr. Nigard introduced posters from Italy, Japan, Korea and other places, showing the overall style of the competition, and letting the audience feel the charm of the poster.

At the end of the forum, Professor Chen Qing gave a concluding speech. She once again expressed her gratitude to the representatives of the experts who visited and spoke and all the people who paid attention to the event, and predicted that the Shanghai Academy of Fine Arts will hold "Shanghai Design a 10×10”exhibition every year to further promote the internationalization of“Shanghai Design”. It is reported that the "Shanghai Design 10×10" exhibition will last until January 3, 2019. Teachers, students and people from all walks of life are welcome to visit the Shanghai Academy of Fine Arts to appreciate the world'sleading design.

SUPPORTING ORGANIZATIONS:

Colorado State University

Hong Kong Design Centre

Industrial Design Council of Australia

Russian univisity of Graphic Design

Japan Institute of Design Promotion，JDP

Shenzhen Graphic Design Association

Universidad Nacional Autónoma de México

iF Industrie Forum Design

Asia University

Poster Museum Lahti