俄罗斯金蜜蜂国际海报设计双年展(Goden Bee)于1992年意外的成立,铁幕瓦解,结束了视觉饥荒时代,世界变得开放。1990年,我第一次出国,在布尔诺国际平面设计双年展上,我陷入到一个超饱和、多语言的环境,设计的通用语言使本土的事物得以清晰化。布尔诺国际平面设计双年展由其国家领袖简·拉吉里奇(Jan Rajlich)创办的,他是文化模式的启蒙者,亦是Goden Bee真正的老师。此后,在华沙、拉赫蒂和科林斯堡又出现了其他距今历史悠久的双年展,这中间包括几乎与Goden Bee同时出现的肖蒙、墨西哥、特纳瓦、索菲亚和哈尔科夫的海报展,Goden Bee也与他们成为了合作上的伙伴和朋友。90年代初不仅是俄罗斯的时代转折点,整个设计界也发生着转变,后现代主义向历史的最前沿输出,计算机革命及数字时代到来,这在很大程度上决定了Goden Bee的发展方向。海报能清楚地表现出对于新的视觉语言的探寻,创造性上的创新,实验性的尝试和设计上文化价值创造的深化,因此,海报成为Goden Bee的主要竞赛类别。尽管现在大家都在谈论“海报的消亡”,但在玻利维亚、意大利、中国、厄尔多尔等国家地区依旧兴起了新的海报双年展。俄罗斯金蜜蜂国际海报设计双年展与其他无论是创办历史悠久还是创办时间不长的“兄弟姐妹”一起,组建一个能引领和引导视觉文化发展的全球性设计活动网络。随着Goden Bee的发展,Goden Bee已经“全球化”被大家所熟知,这也许是因为“俄罗斯金蜜蜂国际海报设计双年展”这个名字听起来很美,但最重要的是,Goden Bee成长的非常快。2020年,俄罗斯金蜜蜂国际海报设计双年展已经收到了三万多件参赛作品。这是一个新的世界纪录,我将以此来专门纪念今年已经一百岁的简·拉吉里奇(Jan Rajlich)。









Serge Serov


Serge Serov,生于1952年1月23日,设计顾问、策展人、艺术史学家、编辑、教育家、艺术总监和平面设计师;毕业于莫斯科国立通讯与信息技术大学和圣彼得堡列宾美术学院,撰写了15部专著,发表了600多篇文章,500场设计活动的组织者和策展人;俄罗斯金蜜蜂国际海报设计双年展(Goden Bee)主席,平面设计学院副院长,RANEPA设计学院主任及教授;获得荣誉包括公众认可金勋章、联合国理事会荣誉文凭、罗德钦科奖等。


编辑活动:

Advertising: Theory and Practice magazine,编辑/顾问(1983-1991)

Greatis international graphic design quarterly,主编(1992-1994)

Advertiser newspaper,编辑/顾问(1995-1996)

Design Union magazine,总编辑(1997-1998)

Projector magazine,编辑委员会成员(自2007年起)

INTERNI Russia magazine,特约编辑(2011-2013)


成员身份:
AGI –国际平面设计联盟
ITC –国际商标协会
IMAGE –关于图形事件的国际会议
AIS –国际艺术评论家协会
布尔诺双年展协会(荣誉会员)
乌克兰设计师联盟(荣誉会员)


http://www.goldenbee.org/



Golden Bee was born in 1992, suddenly, unexpectedly and expected. Iron Curtain collapsed, ended the era of visual famine, the world became open. In 1990, I found myself for the first time abroad, at Biennale in Brno, plunged into it supersaturated and multilingual environment, which turned the native and clear, through the universal language of design. Biennale in Brno, which was held its founding father Jan Rajlich Sr., was inspiring cultural patterns and a real teacher for Golden Bee. Then, in this capacity, it added, and another old biennales -- in Warsaw, Lahti and Fort Collins. Almost simultaneously with Golden Bee appeared poster festivals in Chaumont, Mexico, Trnava, Sofia and Kharkov. Peers Moscow biennale became its partner and friends. The beginning of 90s proved the turning point of time not only for Russia. The entire design world experienced a paradigm shift, the output of postmodernism to the forefront of history, the computer revolution, the onset of the digital era. This is largely determine the vector of development of Golden Bee. Searching of fresh visual language, creative innovations, experiments plastic, deepening kultural creating value of design is most clearly manifested itself in the poster. Therefore, the Poster became Golden Bee a key competitive category. Today, despite all the talk about "death of poster" one by one, created new poster biennales -- in Bolivia, Italy, China, Ecuador... Together with its "brothers and sisters", older and younger, the Moscow biennale forms a kind of global network of design events that monitor of visual culture and determine its development. Over time Golden Bee, became "Global". Firstly, it is beautiful sounds Golden Bee -- Global Biennale. But most importantly Golden Bee has grown so much that a naming began to look quite organically. In 2020, Golden Bee 14 received more than 30,000 entries. This is a new world record. I dedicated it to the memory of Jan Rajlich who would have turned 100 this year.









Serge Serov


Serge Serov is design provider, curator, art historian, editor, educator, art director and graphic designer. Was born 23.01.1952. Graduated from Moscow Institute of Telecommunications and St.Petersburg State Academic Institute of Fine Arts, Sculpture and Architecture after Ilya Repin. Author of 15 books and 600 articles. Organizer and curator of 500 design events. President of Golden Bee Moscow Global Biennale of Graphic Design. Vice-President of Academy of Graphic Design. Creative Head of RANEPA Design School. Awards include Golden Badge of Honour for Public Recognition, Honorary Diploma of the U.N. Council for Public Awards, Rodchenko Award, etc.


Editorial activity:

Advertising: Theory and Practice magazine, Editor/consultant (1983-1991)
Greatis international graphic design quarterly, Editor-in-chief (1992-1994)
Advertiser newspaper, Editor/consultant (1995-1996)
Design Union magazine, Editor-in-chief (1997-1998)
Projector magazine, Editorial Board Member (since 2007)
INTERNI Russia magazine, Invited editor (2011-2013)


Member of
AGI – Alliance Graphique Internationale
ITC – International Trademark Center
IMAGE – International Meeting About Graphic Events
AIS – International Association of Art Critics
Brno Biennale Assosiation (honorary member)
Union of Designers of Ukraine (honorary member), etc.


http://www.goldenbee.org/