俄罗斯莫斯科金蜜蜂国际平面设计双年展(Goden Bee)于1992年意外成立。铁幕瓦解,结束了视觉饥荒时代,世界变得开放。1990年,我第一次出国。在布尔诺的双年展上,我陷入到一个超饱和、多语言的环境,设计的通用语言使本土的事物得以清晰化。布尔诺的双年展由其国家领袖简·拉吉里奇(Jan Rajlich)举办,它启发了文化模式,是Goden Bee真正的老师。然后,以这种身份,它在华沙,拉赫蒂和科林斯堡又增添了另一个古老的双年展。几乎与Goden Bee同时出现在肖蒙,墨西哥,特纳瓦,索菲亚和哈尔科夫的海报节,俄罗斯莫斯科金蜜蜂国际平面设计双年展成为其合作伙伴和朋友。90年代初不仅是俄罗斯的时代转折点,整个设计界也经历了范式的转变,后现代主义向历史的最前沿输出,计算机革命及数字时代到来。这在很大程度上决定了Goden Bee发展的载体。海报最能清楚地呈现对新鲜视觉语言的追求,创造性地革新,实验性的尝试和文化设计创造价值的加深。因而,海报成为Goden Bee的主要竞争类别。现在,尽管大家都在谈论“海报的消亡”,但玻利维亚,意大利,中国,厄尔多尔等地区依旧创造了新的海报双年展。俄罗斯莫斯科金蜜蜂国际平面设计双年展与其他无论是创办历史悠久还是创办时间不长的“兄弟姐妹”一起,组建一个能引领和引导视觉文化发展的全球性设计活动网络。随着时间的推进,Goden Bee日渐“全球化”。首先,俄罗斯莫斯科金蜜蜂国际平面设计双年展这个名字听起来很美,但最重要的是,Goden Bee成长得非常快,以至于命名开始变得非常自然、统一。2020年,俄罗斯莫斯科金蜜蜂国际平面设计双年展已经收到了三万多个参赛作品。这是一个新的世界纪录,我将以此来专门纪念今年已经一百岁的简·拉吉里奇(Jan Rajlich)。







Serge Serov(俄罗斯)


俄罗斯莫斯科金蜜蜂国际平面设计双年展主席
上海大学上海美术学院客座教授


Serge Serov,生于1952年1月23日,设计顾问、策展人、艺术史学家、编辑、教育家、艺术总监和平面设计师;毕业于莫斯科技术通信学院和圣彼得堡列宾美术学院,撰写了15部专著,发表了600多篇文章,500场设计活动的组织者和策展人;莫斯科金蜜蜂国际平面设计双年展(Goden Bee)主席,平面设计学院副院长,RANEPA设计学院主任及教授;获得荣誉包括公众认可金勋章、联合国公共奖委员会荣誉文凭、罗德琴科奖等。


编辑活动:
广告:《理论与实践》杂志,编辑/顾问(1983-1991)
Greatis国际平面设计季刊,主编(1992年至1994年)
广告商报纸,编辑/顾问(1995-1996)
《设计联盟》杂志,总编辑(1997年至1998年)
投影机杂志,编辑委员会成员(自2007年起)
INTERNI俄罗斯杂志,特约编辑(2011-2013)


成员身份:
AGI –国际平面设计联盟
ITC –国际商标中心
IMAGE –关于图形事件的国际会议
AIS –国际艺术评论家协会
布尔诺双年展协会(荣誉会员)
乌克兰设计师联盟(荣誉会员)


http://www.goldenbee.org/

Golden Bee was born in 1992, suddenly, unexpectedly and expected. Iron Curtain collapsed, ended the era of visual famine, the world became open. In 1990, I found myself for the first time abroad, at Biennale in Brno, plunged into it supersaturated and multilingual environment, which turned the native and clear, through the universal language of design. Biennale in Brno, which was held its founding father Jan Rajlich Sr., was inspiring cultural patterns and a real teacher for Golden Bee. Then, in this capacity, it added, and another old biennales -- in Warsaw, Lahti and Fort Collins. Almost simultaneously with Golden Bee appeared poster festivals in Chaumont, Mexico, Trnava, Sofia and Kharkov. Peers Moscow biennale became its partner and friends. The beginning of 90s proved the turning point of time not only for Russia. The entire design world experienced a paradigm shift, the output of postmodernism to the forefront of history, the computer revolution, the onset of the digital era. This is largely determine the vector of development of Golden Bee. Searching of fresh visual language, creative innovations, experiments plastic, deepening kultural creating value of design is most clearly manifested itself in the poster. Therefore, the Poster became Golden Bee a key competitive category. Today, despite all the talk about "death of poster" one by one, created new poster biennales -- in Bolivia, Italy, China, Ecuador... Together with its "brothers and sisters", older and younger, the Moscow biennale forms a kind of global network of design events that monitor of visual culture and determine its development. Over time Golden Bee, became "Global". Firstly, it is beautiful sounds Golden Bee -- Global Biennale. But most importantly Golden Bee has grown so much that a naming began to look quite organically. In 2020, Golden Bee 14 received more than 30,000 entries. This is a new world record. I dedicated it to the memory of Jan Rajlich who would have turned 100 this year.







Serge Serov


President of Golden Bee Moscow Global Biennale of Graphic Design
Visiting Professor, Shanghai Academy of Fine Arts


Serge Serov is design provider, curator, art historian, editor, educator, art director and graphic designer. Was born 23.01.1952. Graduated from Moscow Institute of Telecommunications and St.Petersburg State Academic Institute of Fine Arts, Sculpture and Architecture after Ilya Repin. Author of 15 books and 600 articles. Organizer and curator of 500 design events. President of Golden Bee Moscow Global Biennale of Graphic Design. Vice-President of Academy of Graphic Design. Creative Head of RANEPA Design School. Awards include Golden Badge of Honour for Public Recognition, Honorary Diploma of the U.N. Council for Public Awards, Rodchenko Award, etc.


Editorial activity:
Advertising: Theory and Practice magazine, Editor/consultant (1983-1991)
Greatis international graphic design quarterly, Editor-in-chief (1992-1994)
Advertiser newspaper, Editor/consultant (1995-1996)
Design Union magazine, Editor-in-chief (1997-1998)
Projector magazine, Editorial Board Member (since 2007)
INTERNI Russia magazine, Invited editor (2011-2013)


Member of
AGI – Alliance Graphique Internationale
ITC – International Trademark Center
IMAGE – International Meeting About Graphic Events
AIS – International Association of Art Critics
Brno Biennale Assosiation (honorary member)
Union of Designers of Ukraine (honorary member), etc.


http://www.goldenbee.org/