当代红色巨龙

当代红色巨龙
Julian Naranjo Donoso
智利
2021
泽维尔·贝穆德兹·巴努埃洛斯 特邀作品
海报结合了“上海设计”主题的三个相关概念。
海报旨在展示过去100年的中国传统,并结合现代时尚反映上海人的开放包容之态度。
海报中的女士造型强化了上海城市精神“海纳百川、追求卓越、开明睿智、大气谦和”。图中两种独特的中国文化元素的使用给设计增添了更多巧合与魅力。

Red Dragon Today
Julian Naranjo Donoso
Chile
2021
Xavier Bermúdez Bañuelos
Specially invited poster
This is the result of a combination of the three concepts associated to the theme of Shanghai Design.
The purpose of the poster is to show the Chinese heritage trough out the last 100 years and combined with modern fashion and contemporary attitude that reflects the opening of Shanghai people.
The woman reinforces the idea of inclusiveness, openness, excellence and modesty.
The use of two singular elements from Chinese culture brings to the design a happy and pertinent coincidence.