为东道主建设
为东道主建设
为东道主建设

为东道主建设
360i
美国

优胜奖
排版
纽约ADC年度大奖

2022 几个世纪以来,新奥尔良一直是文化旅游圣地。人们从世界各地来到这个简陋的小镇,漫步街头,吃着它的食物,随着它的音乐跳舞。随着疫情变得更加可控,休闲旅游业已经恢复,但占年度旅游支出大部分的商务会议和会议却没有恢复。新奥尔良公司(该市的会议、会议和休闲旅游营销机构)需要会议规划者在大型会议和会议重新召开时将新奥尔良视为商务目的地。这座城市需要从类似的竞争对手中脱颖而出,比如纳什维尔、夏尔斯顿和夏洛特。大多数会议策划广告看起来都是一样的——人们享用晚餐、日落时的会议中心等等。新奥尔良公司希望像对待老朋友一样对待目标受众,提醒他们新奥尔良的热情好客,以及他们可能期待的对细节的关注。我们改变了新奥尔良标志性酒店元素的照片——比如乐器、建筑和食物——以传播我们的信息。新奥尔良将成为最好的东道主。

Built to Host
360i
United States

Merit
Typography
ADC Annual Awards

2022 For centuries, New Orleans has been a cultural tourism mecca. People travel to this humble town from across the globe to walk its streets, eat its food, and dance to its music. As the pandemic has become more manageable, leisure tourism has returned, but business meetings and conventions – which make up the bulk of the annual tourism spend – have not. New Orleans & Company (the city’s convention, meeting, and leisure tourism marketer) needed meeting planners to consider New Orleans as business destination when largescale meetings and conventions return. The city needed to stand out from similar competitors like Nashville, Charlston, and Charlotte. Most meeting planner ads look the same – stock shots of people enjoying dinner, a convention center at sunset, and so on. New Orleans & Company wanted to treat its target audience like an old friend, by reminding them of the hospitality New Orleans has to offer, and the attention to detail they can expect. We altered photographs of iconic New Orleans hospitality elements – like instruments, architecture, and food – to spread our message. New Orleans is Built to Host.