MINImalism 广告

MINImalism 广告
Alex Schill, Jason Romeyko, Pavel Bondarenko, Daniel Steller, Michael Wilk, Tudor Cucu, Philip Ziegler, Leif Johannsen, Patrick Matthiensen
德国

iF金奖
传达设计
德国iF设计奖

2022 汽车行业正在经历一场令人难以置信的技术变革。因此,汽车广告往往充斥着令人费解的术语和如出一辙的设计。60多年以来,MINI以简约的标志性设计和出色的耐用性而著称,而现在他们突破框架,打破了一贯采用的手法在品牌的新故事片中,采用了通俗易懂的方法演示复杂的技术。并将标志性的条纹解构为外观统一的多功能设计开素,简约的设计延续MINI 汽车的经典格调。

MINImalism
Alex Schill, Jason Romeyko, Pavel Bondarenko, Daniel Steller, Michael Wilk, Tudor Cucu, Philip Ziegler, Leif Johannsen, Patrick Matthiensen
Germany

iF Gold Award
Communication Design
iF Design Award

2022 The automobile industry is going through a great shift in technology.As a result,car ads are filled with obscure terminology and technical designs.MINI,which for more than sixty years has stood for a simple,highly recognizable design with outstanding longevity,has broken with this trend. The brand's new POS film takes a minimal approach to communicating complex technology.The logo stripes become versatile design elements with a monochromatic look, as iconic as the car itself.