OzHarvest Annual Report on a Van
OzHarvest Annual Report on a Van

OzHarvest Annual Report on a Van
Frost*collective Executive Creative Director: Vince Frost Creative Director: Anthony Donovan Designer: George Adams Benny Hinman, Lisa Mathews
澳大利亚

Good Design Award Best in Class, Communication Design
视觉传达类
GDA澳大利亚优良设计奖
2020
OzHarvest是一个以不同方式衡量成功的非盈利组织;不是通过美元和美分,而是通过救援食物的公斤数,为有需要的人提供的食物数量,以及创造新技术来减少食物浪费。为了更好地传达它的成功,我们重新思考了《OzHarvest 2017/2018年度报告》的格式和目的。 我们提出了一个真正的变革工具——年度报告范本,其中包含对品牌影响最大的关键量化和定性数据。 货车通过将故事带到大街上来庆祝组织的历程及其影响。 每年提供超过2100万份餐食,OzHarvest餐车提供超过4000份零浪费餐食,这款标志性的黄色和黑色餐车吸引了人们的注意,在澳大利亚各地传递信息,取得了成就。

OzHarvest Annual Report on a Van
Frost*collective Executive Creative Director: Vince Frost Creative Director: Anthony Donovan Designer: George Adams Benny Hinman, Lisa Mathews
Australia

Good Design Award Best in Class, Communication Design
Visual Communication Design
Good Design Awards
2020
OzHarvest is a non-profit organisation that measures success differently; not by dollars and cents, but by kilos of food rescued, number of meals served to those in need, and new technologies created to combat food waste. OzHarvest is a brand that measures success on its IMPACT.To best communicate its success, we rethought the format and purpose of the OzHarvest 2017/2018 Annual Report. We proposed a literal vehicle for change – an Annual Report van, featuring key quantative and qualitative figures on the areas of impact that matter most to the brand. The van celebrates the journey of the organisation and its impact by taking the story to the streets. Featuring facts such as: Over 21 Million meals served per year and the OzHarvest Food Truck serving over 4,000 zero-waste meals, the signature yellow and black van captures attention getting the message and achievements across throughout Australia.