文化“新大陆”

文化“新大陆”
Eloísa Paz Prada
玻利维亚
2021
泽维尔·贝穆德兹·巴努埃洛斯 特邀作品
公共空间中的人造彩灯是上海城市形象、风格和现代性的一个主要标志,它广泛出现在建筑、商业体、船只等地点。作者采用霓虹灯的元素来进行海报创作,以体现一个视觉隐喻:上海融合了世界各地的艺术、文化和设计。此外,地球仪的中国汉字表明,所有国家形成了一个名为“文化”的大陆,在这个过程中,它们不断突显其特殊性。

Culture As a Continent
Eloísa Paz Prada
Bolivia
2021
Xavier Bermúdez Bañuelos
Specially invited poster
As one of the main symbols of Shanghainese image, style and modernity is artificial color lights in public spaces (arquitecture, commerce, boats…), I decided to appropriate myself the neon street sign, using it for a very specific purpose: to incarnate a visual metaphor that expresses the integration by Shanghai of art, culture and design from all over the world. Also, I love how the chinese pictograms on the globe suggest a continent called Culture (a continent for all countries), at the same time that they impose their own identity.