龙凤饼家 - 品牌设计
龙凤饼家 - 品牌设计
龙凤饼家 - 品牌设计
龙凤饼家 - 品牌设计
龙凤饼家 - 品牌设计

龙凤饼家 - 品牌设计
何润健
中国澳门

澳门品牌设计大奖 公开组 企业识别设计 提名奖 公开组 包裝设计 提名奖
企业识别、包装
MDA澳门设计大奖

2021 这是为澳门开业超过六十多年的中式饼店重新设计及规画所有包装,目标是为品牌注入新的活力,及建立该店独有的品牌视觉语言。我们认为店铺名称“龙凤”这种中华文化里常见的吉祥物,本身具有非常明确的象征性,因此的主视觉会“龙凤”身躯上的纹理特征作为表现形式,透过简化及重组纹理的排列,呈现出有别于过往中式饼店常见的视觉特征。

Mercearia Long Fong Branding Design
Kenneth, Ho Ion Kin
Macau, China

Best of Macau Branding Design Award Public Group Corporate and Brang Identity Design Finalist Public Group Packagin Finalist
Corporate and Brand Identity, Package
Macau Design Award (MDA)

2021 This is to redesign and plan all the packages for the Chinese style bakery which has been operating in Macao for more than 60 years. The goal is to inject new vitality into the brand and establish the unique brand visual language of the shop.This is to redesign and plan all the packages for the Chinese style bakery which has been operating in Macao for more than 60 years. The goal is to inject new vitality into the brand and establish the unique brand visual language of the shop. We believe that the shop name "Dragon and Phoenix", which is a common mascot in Chinese culture, has a very clear symbolic nature. Therefore, the main vision will be the texture features on the body of "Dragon and Phoenix" as a form of expression. Through simplifying and restructuring the texture arrangement, it presents a visual feature that is different from that common in Chinese style bakeries.

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