创邑现所
创邑现所
创邑现所
创邑现所

创邑现所
林涛
中国

评审大奖-服部一成 公开组 海报设计 提名奖
海报
MDA澳门设计大奖

2021 “现所X创邑”是一家位于上海⻓宁区即将开业,定位于街头与潮流文化的新型商场。
怎样让商场装修期间外立面围板上无趣的招商引资广告牌变成一种符合该商场定位的潮流文化视觉形象是这次创作的挑战。
设计灵感源于街头涂鸦。将涂鸦的混乱,自由,叛逆,狂野的视觉特征转换为字体排印,将生硬无趣的招商信息及业态描述文案作为创作素材,为了填补信息的不足,还融入了上海当地气候的描述文字,最终设计呈现出一张高10米⻓200米的巨幅涂鸦式的字体排印海报。
当然,如果没有“现所”与“创邑”的极大的包容度与开放的理念,实施出这样“无理”的设计是我无法想象的。

Creater X Now
Lin Tao
China

Jury Award-Kazunari Hattori Public Group Poster Design Finalist
Poster
Macau Design Award (MDA)

2021 This is a shopping mall based in Shanghai, positioned in street culture, with trendy and avant-garde intentions.
Several sets of posters were designed to promote the idea. During the building of the mall, these posters will be printed in large sizes of 10 meters high and 200 meters wide and hung on the front of the building.