MO MOVE 火柴盒
MO MOVE 火柴盒
MO MOVE 火柴盒
MO MOVE 火柴盒
MO MOVE 火柴盒
MO MOVE 火柴盒

MO MOVE 火柴盒
张景春
中国

专业组金奖
包装
GDC设计奖

2021 MO MOVE既MORE MOVE ,呼吁人们多来到户外自然,保持健康的身体,使用了酒店房间提供客人的火柴盒作为宣传媒介。人物参考了汉代石刻的表达形式,寓意人们长期待在家中不运动就会变得身体僵硬,酒店位于道家文化盛行的浙江省县城,选取道家图谱“导引图"中人物形象,举起连线的字母构成天空星座的样式,象征人与自然的和谐关系。其中字母O的红点处理与火柴本身的结构相对应。

MO MOVE MATCHBOX
Zhang JC
China

Gold Award for Professional Group
Package Design
GDC Award

2021 MO MOVE means MORE MOVEMENT, calling on people to go to the outdoors and maintain a healthy lifestyle. Using matchboxes provided by hotel rooms as a promotional medium. The characters refer to the artistic expression form of stone carvings used in the Han Dynasty, which means that people will be stiffened if they do not exercise at home. The hotel is located in the county town of Zhejiang Province where Taoist culture prevails. The characters in the Taoist "Guiding Map" lift the words to form a connection. The structure of the letters forms the patterns of the constellation, symbolizing the harmonious relationship between man and nature. The design of the letter O was chosen as an imitation of the red tip of a match.

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