西戏导视
西戏导视
西戏导视
西戏导视
西戏导视
西戏导视
西戏导视
西戏导视
西戏导视
西戏导视

西戏导视
702design
中国

专业组金奖
环境图形
GDC设计奖

2021 西戏是一个体验性的戏剧现场,通过空间、场景和人群的相互激发,释放年轻和创意。我们用汉字作为西戏导视识别的基础,汉字具备音、形、意的特征,我们尝试了将文字的边旁和部首拆解再以叠字的方式重新进行组合,将一个词,组合成一个新鲜的新文字。包含了使用形和意两个特征进行,以此我们形成一个造字的系统做为西戏的导视识别体系。组合后的文字意思都能被下意识的识别出,确又会觉察出它并不是正常的样子,用于导视使用会很有趣味性。

XIXI LIVE Signage
702design
China

Gold Award for Professional Group
Environmental Graphic
GDC Award

2021 XIXI LIVE is an experiential theater scene, which releases youth and creativity through mutual stimulation of space, scene and crowd. We use Chinese characters as the basis for visual recognition of XIXI LIVE. Chinese characters have the characteristics of sound, shape, and meaning. We tried to disassemble the sides and radicals of the characters and then recombine them by overlapping characters, combining a word into a new character. Including the use of the two characteristics of form and meaning, we form a character-making system as the recognition system of XIXI LIVE. The combined meaning of the characters can be subconsciously recognized, and it will indeed be noticed that it is not normal, and there will be a familiar strangeness. It is very interesting to use it in signage.

1 西戏导视
2 西戏导视
3 西戏导视
4 西戏导视
5 西戏导视
6 西戏导视
7 西戏导视
8 西戏导视
9 西戏导视
10 西戏导视
11
关闭 Close