O&R 品牌纸巾
O&R 品牌纸巾
O&R 品牌纸巾
O&R 品牌纸巾
O&R 品牌纸巾
O&R 品牌纸巾
O&R 品牌纸巾
O&R 品牌纸巾
O&R 品牌纸巾

O&R 品牌纸巾
肖琪媛
中国

学生组金奖
包装
GDC设计奖

2021 在概念上关注包装的未来功能主义,探索包装与人和环境之间的构筑关系,以此为出发点展开O&R 纸巾包装设计。通过研究不同纸巾规格的使用场景、使用习惯以及运送携带,提出了“可穿戴时尚卷 纸—追随时尚品成为身体一部分、可隐藏日常抽纸-融入环境中成为生活一部分、可便携随身纸巾-便 于随身带成为必需一部分”的三种新设定。试图通过改变其形式来探讨多样性和解决问题,拓宽商品包装边界,营造未来生活方式。

O&R Tissue
Xiao Qiyuan
China

Gold Award for Student Group
Package Design
GDC Award

2021 Conceptually focus on the futuristic functionalism of packaging, explore the relationship between packaging, people and the environment, and use this as a starting point to develop O&R tissue packaging design. By studying the usage scenarios, usage habits, and transportation and carrying of different paper towel specifications, it is proposed that "wearable fashion roll paper- following fashion products to become a part of the body, can hide daily paper-drawing-become a part of life in the environment, and portable paper towel-convenient Three new settings for "carrying becomes a necessary part". Try to explore diversity and solve problems by changing its form, broaden the boundaries of commodity packaging, and create a future lifestyle.

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