Wonderlab 食品包装
Wonderlab 食品包装
Wonderlab 食品包装
Wonderlab 食品包装
Wonderlab 食品包装
Wonderlab 食品包装
Wonderlab 食品包装

Wonderlab 食品包装
东西制造局
中国

iF金奖
包装设计
德国iF设计奖

2022 Wonderlab 打破了典型食品品牌带来的印象:“Wonder”指充满想象力,“Lab”代表理性科学。它的设计运用了“魔幻几何”的艺术手法,营造出一种唤起共鸣和刺激消费的视觉冲击力。通过变幻的几何图形组合诠释着理性,而鲜明的色彩和俏皮的矮瓶形状则赋予了无限想象。

Wonderlab
E2W Studio
China

iF Gold Award
Packaging Design
iF Design Award

2022 This packaging disrupts typical food branding. "Wonder" refers to the power of imagination, while "Lab" represents science. This design applies the artistic techniques of "magic geometry" to create a visual impact that inspires and stimulates the consumer. The variable geometric shapes suggest rationality while the bright colors and playfully squat bottle form suggest imagination.

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