延长保质期贴纸

延长保质期贴纸
VML + Grey
哥伦比亚

ADC 金立方奖


据联合国粮食及农业组织(FAO)和国家规划部门统计,仅在哥伦比亚,每年就有610万吨食物被浪费,其中40%是水果和蔬菜。为了应对这一问题,Makro超市在其可持续性支柱下设定了一个目标:不仅要在其门店内提供帮助,还要在22家门店中以低成本、简便的方式教育消费者如何防止食物浪费。
因此,我们创造了“延长保质期贴纸”。这些贴纸采用传统的2.7毫米尺寸,使用可生物降解材料和生态墨水印制,无需任何技术,仅通过颜色就能向哥伦比亚人展示一种从头到尾充分利用水果和蔬菜的简单方法。Makro为哥伦比亚人提供了一种防止浪费的工具,这也有助于他们节省金钱,因为防止食物浪费就是节省现金。
我们利用品牌自身的媒体和社交媒体,邀请客户到店体验省钱和可持续性的新方式。在店内,客户被引导至水果和蔬菜区,由促销员接待他们,解释贴纸的工作原理,并介绍可以通过访问品牌Instagram账户了解哪些食谱。客户还可以品尝这些食谱制成的美食,以证明即使水果和蔬菜处于最成熟阶段,也能保持新鲜。

Life Extending Stickers
VML + Grey
Colombia

Gold


According to the Food and Agriculture Organization (FAO) and the National Department of Planning, only in Colombia 6.1 million tons of food are wasted each year, and 40% of those are fruits and vegetables. As an answer to this problem, Makro Supermarkets under their sustainability pilar, set an objective to not only help at their stores, but to educate consumers on preventing food waste in a cheap and easy way in 22 of its shops.
That’s why we created the Life Extending Stickers. Printed in its traditional size of 2.7 mm, printed in biodegradable material, ecological ink, with no need of technology only the help of colors, we showed Colombians an easy way for them to use their fruits and vegetables from begining to end. Makro gave Colombians an anti-waste tool that also helps them save money because preventing food waste helps save cash.
Using the brand's own media and social media, we invited clients to visit shops to live a new experience of saving money and sustainability. At the shops, clients were guided to visit the fruit and vegetable section where they were received by promoters that explained how the sticker worked and what recipes they could prepare by visiting the brand's Instagram account. The clients enjoyed tastings of the recipes to demonstrate their freshness even if the fruits and vegetables are in their ripest stage.