一星烹饪书

一星烹饪书
‿ and us+Deliveroo
阿联酋

ADC 金立方奖


一道菜的好坏,关键在于它送达时的状态。无论厨师、食材或餐厅本身多么出色,如果送餐服务糟糕,那么这道菜就毁了。简而言之,送餐服务是这道“菜谱”中至关重要的“食材”。在送餐途中,有很多方式可以毁掉一道菜:食物在袋子里混在一起、被饮料浸湿、掉落,或者仅仅是因为送餐迟到,而最终送达的往往是一个“神奇的新作品”。Deliveroo推出了《一星菜谱》,这是一本玩笑性质的菜谱集,收录了36道菜,灵感来源于Deliveroo竞争对手的真实在线一星评价,这些评价都是关于送餐灾难的。

One - Star Cookbook
‿ and us+Deliveroo
United Arab Emirates

Gold


A dish is only as good as what it's like when it's delivered. No matter how good the chef, the ingredients, or restaurant, if it’s delivered badly, it’s ruined. In short, the delivery is a crucial ingredient in the recipe. There are many ways to ruin a dish in transit: mixed in the bag, soaked by a drink, dropped, or just late, what arrives is often a magical new creation. Deliveroo launched The One-Star Cookbook, a tongue-in-cheek collection of 36 dishes, inspired by real online one-star reviews of delivery disasters among Deliveroo's competitors.