real food
real food
real food

real food
Pengchao design office

iF Design Gold Award 2024


真食 (Real Food) 餐厅注重健康与风味,以真材实料和真诚态度打动消费者。品牌标识的创意要点在于,标识融汉字与英文字母于一体,中文 “食” 字寓意 “真实”,而中文 “真” 字指代 “食物”。因为我想以这种方式强调食物用料真实,同时传达品牌理念,并让标识的视觉语言更富创意趣味。此标识表达真诚态度是健康食品的基础,实践健康饮食健康食品需要真诚态度。

real food
Pengchao design office

iF Design Gold Award 2024


Real Food is a restaurant that focuses on health and taste, and impresses consumers with real materials and real attitudes. The creative point of the brand logo is that the logo is both Chinese characters and English letters. The Chinese word "food" means "real", and the Chinese word "real" means "food". Because I hope through this way I could both emphasize the true material of the food and convey the brand's concept, and I could make the visual language of the logo more interesting and creative. By this way it can express that the real attitude is the basis of healthy food, healthy food needs a real attitude.