PabePabe鞋子
PabePabe鞋子
PabePabe鞋子
PabePabe鞋子
PabePabe鞋子

PabePabe鞋子
工作室TODO
中国

评审奖


我们团队与PabePabe 策划了一场上海的城市行走,将品牌具有代表性的雨鞋包做成了一个大型装置,并让其行走于各个城市街道之间。同时围绕鞋子、鞋印、行走的主题进行了一系列包装设计与活动视觉设计。 鞋子是个挎包, 包装是个鞋盒。 联名产品是个粉鞋, 邀请函也是个粉鞋,活动信息在鞋印。

PabePabe, BootieBootie
StudioTODO
China

judge's award


We worked with PabePabe to plan a city walk in Shanghai, making a large-scale installation of the brand's iconic rainboot bag and letting it walk through the streets of the city. At the same time we created a series of packaging designs and event visuals around the theme of shoes, shoe prints and walking. The shoe is a satchel. The packaging is a shoebox. The co-branded product is a pink shoe. The invitation is also a pink shoe (3D printed) with the event information printed on the sole.

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